The mission
Our client needed an ecommerce website that performed well across all mobile platforms as well online. The project was also backed up by our sister company Digital Creative Design in terms of Branding and Creative requirements.
Brand
Design
Digital
Development
Business startup – 2021
Investigate
Sunclash is a global entertainment company operating in Europe, USA and the Caribbean.
Sunclash needed their website to appeal to a young urban audience—their target market. With bold colours, bold messaging, and subtle animations, we demonstrate sunclash’s sophistication while expressing their youthful energy.
UX
As a startup in a specific niche, we had our work cut out for us in identifying sunclash’s user, their habits, and their needs. We developed user personas as part of our research in order to understand user psychology. These user personas helped us build the site architecture and information architecture.
These are highly savvy consumers that want digestible content, visually appealing graphics, and clear CTAs. Our intent is to create a user journey with wireframes that focuses on sunclash’s goal of educating users to ultimately lead to sales.
Design
Sunclash had specific requirements with this web design and development project so sticking to the guidelines along with creating a quality user journey was key. Project build was completed within the time limit.
Our team delivered a complete branding solution, as well as a website cohesive with the brand. In creating the logo, we attempted to convey sunclash’s strong brand vision & that it outruns all competitors. The website has a fluid grid that is fully adaptable to all devices.
Tech
The website design featured a dynamic ecommerce system showcasing Sunclash. The website featured a conditional filter system which enabled users to pinpoint the products they required.
A booking system was implemented which allowed users to purchase packages. Installment and deposit options were implemented for those bookings.There were further complexities with packages having unique product options
Interested in something similar?
We are a company that has a history of success and can help your company achieve the results it deserves.
